Poster Analysis - Goldfinger

The poster for Goldfinger is completely different to that of the other Bond films, and arguably not a strong design. The rectangular pictures of Bond which have been placed onto the poster don't really fit into the design very well. The yellow writing on top of the black background however is very effective and really stands out.

The middle image of bond covering a naked lady would suggest that there will possibly be a romantic interest at some point during the film and the fact that Bond is covering the female character would suggest that he has a higher level of importance than her, this would fit the views of the public about how relationships should work at the time of the release.

A lot of the text on the poster is coloured in red. Red has connotations of fear and danger, and this might provide the viewer with a glimpse of what they can expect throughout the film.

The poster creates an enigma for the viewer as it does not give much about the film away - as only four pictures are used! An advantage of this is that it may draw more people in to watch the film as it creates a much bigger secret about the plot compared to some posters which can give a large amount of the plot away.

Poster Analysis - Goldeneye

The first thing the viewer sees when looking at this poster is Bond pointing a gun straight at them. This instantly tells the audience that the film will obviously be an action film, it also tells the viewer that Bond will be the centre of all of the attention and action within the film. There are two women featured in the background behind Bond. Their distance from the viewer compared to Bond would indicate that Bond is superior to them and would conform the the stereotype of men having more power than women. This view would fit the views of the time when the film was released in 1995 of women relying on men for protection

Just above the title of the film is Bond surrounded by flames and helicopters. This suggest to the audience that there is a lot of action involved, and would suggest that Bond has to go on a mission of some form. This image would also suggest that the Bond character is very brave and fits into the stereotype of the masculine man.

The colour gold is used for most of the main text on the poster. The colour gold has connotations of luxuriousness and high quality, this would suggest that the film is of high quality compared to many other films in the action genre.

The tagline below to title (No limits. No fears. No substitutes) uses repetition and the rule of three to help the film stand out and reinforce the action genre.

Poster Analysis - Skyfall

The first thing that stands out in the Skyfall poster is the fact that it is in black and white. This subverts the convention for most films which are set in a modern time period, and would help to make the film stand out. The use of the classic Aston Martin in the background helps to indicate to the viewer that it is another film in the Bond franchise, as otherwise this may not be so apparent due to the only other 'Bond' indicator being the small '007' logo underneath the films title - something which would be difficult to spot from a distance.

A long shot is used for the poster, this helps to display the film's location, which in this case is London. London being the setting is one of the film's main USPs, as it will attract British viewers, but will also attract people from other countries who are 'obsessed' with the British culture. The fact that Bond can be seen holding a gun acts as an action/adventure genre indicator, again emphasizing that the film is part of the Bond franchise and is likely to be similar. The sky in the background of the shot is largely covered by dark clouds, this acts as a metaphor for the things the Bond will come against during his adventure. This helps to explain the the viewer that Bond will be up against at least one opposing force during the film.

The actor Daniel Craig is featured in the middle of the shot, with his own body being shown, this shows that he will once again be the main character of the film - this will help to attract fans of any of the previous Bond films that Craig has been in.

The font used for the title is clear and is one of the main focus points on the poster, it is styled in silver. The colour silver is often associated with luxurious things, indicating that the film is going to be a high quality value for money film. The '007' logo is coloured in gold, the colour gold also has luxurious and indulgent connotations and would again tell the audience that it will be just as high quality as the other films in the franchise.

Trailer Analysis - Anchorman 2

The trailer for Anchorman 2 starts off with a 'funeral' for Brick. This first scene would make more sense to viewers of the first Anchorman film and the would probably find this very funny, however, to people watching this with no prior knowledge of the first film, they may be left feeling slightly confused.

The first line of the next clip is "We've got a job in New York City!". This line tells the viewer that the characters will be going on some kind of adventure, and will draw them in to the film so they can find out what will go wrong with their trip.

A slow-motion shot of their van rolling over is now scene - with the characters being injured in various ways. This is an indicator for any new viewers that the film will be a comedy.

An establishing shot of New York City is next shown, this reinforces that the characters will be going on an adventure, and will also aid in drawing in viewers. Throughout the whole trailer, most of the shots shown feature a moment with some kind of comedic value. This heavily reinforces the genre of the film being comedy, and if that is the kind of film that that viewer enjoys, will make them want to watch it due to the saturation of jokes featured.

No actor names are featured in any titles, this may be due to the success of the first film leading to the actors and characters becoming well known - making it almost pointless to waste space including the names.

At the very end of the trailer a website address for the film is shown - with the text 'get the clock' above it. This clock would enable people to countdown to the release of the film, and helps to make sure that people do not forget about the film by the time it is finally released in the cinema.

Trailer Analysis - A Million Ways to Die in The West

The trailer starts out with the studio's production title, this helps to inform the audience that the film has been produced by a well know studio - instantly giving it some credibility. The music which starts at the beginning is fairly loud and upbeat, this would suggest to the audience that the film could be an action/adventure or comedy film. The first moment from the film which is shown features a character being crushed by a large block of ice. This is an instant obvious genre indicator, and would suggest that the film is likely to be in the comedy genre. Shortly after this, a title shot showing that the film is written by Seth MacFarlene who also wrote ted, this will make the film appeal to people who enjoyed ted previously, it will also help to make the film appeal to people who have watched and enjoyed some of MacFarlene's television - like Family Guy for example.

From this point on, the trailer features a large number of comedic shots being played through - featuring many different deaths. This  again tells the audience that it is a comedy film.

A love interest is also featured and introduced in the trailer this is likely to result in the broadening of the film's appeal.

A villain is also introduced, this tells the audience that there is going to be a mission for the main character to complete, which would be a genre convention of an action/adventure film - this would indicate that there is likely to be a cross over between genres in the film. This is likely to aid in the film's success, as films which cross over between action/adventure and comedy tend to do fairly well in the box office.

The actor's names are also displayed next to the characters in the trailer, this helps to inform the viewer about the big names in the film, and acts as another point to help to draw people in to the film.

When the title of the film is shown at the end, each word is brought in with the sound of a gunshot, this helps to really emphasize the title and make it stick in the viewers' minds, this would mean they would be more likely to want to watch it when they see its name on display at their local cinema.