Trailer Analysis - A Million Ways to Die in The West

The trailer starts out with the studio's production title, this helps to inform the audience that the film has been produced by a well know studio - instantly giving it some credibility. The music which starts at the beginning is fairly loud and upbeat, this would suggest to the audience that the film could be an action/adventure or comedy film. The first moment from the film which is shown features a character being crushed by a large block of ice. This is an instant obvious genre indicator, and would suggest that the film is likely to be in the comedy genre. Shortly after this, a title shot showing that the film is written by Seth MacFarlene who also wrote ted, this will make the film appeal to people who enjoyed ted previously, it will also help to make the film appeal to people who have watched and enjoyed some of MacFarlene's television - like Family Guy for example.

From this point on, the trailer features a large number of comedic shots being played through - featuring many different deaths. This  again tells the audience that it is a comedy film.

A love interest is also featured and introduced in the trailer this is likely to result in the broadening of the film's appeal.

A villain is also introduced, this tells the audience that there is going to be a mission for the main character to complete, which would be a genre convention of an action/adventure film - this would indicate that there is likely to be a cross over between genres in the film. This is likely to aid in the film's success, as films which cross over between action/adventure and comedy tend to do fairly well in the box office.

The actor's names are also displayed next to the characters in the trailer, this helps to inform the viewer about the big names in the film, and acts as another point to help to draw people in to the film.

When the title of the film is shown at the end, each word is brought in with the sound of a gunshot, this helps to really emphasize the title and make it stick in the viewers' minds, this would mean they would be more likely to want to watch it when they see its name on display at their local cinema.