Trailer Analysis - Anchorman 2

The trailer for Anchorman 2 starts off with a 'funeral' for Brick. This first scene would make more sense to viewers of the first Anchorman film and the would probably find this very funny, however, to people watching this with no prior knowledge of the first film, they may be left feeling slightly confused.

The first line of the next clip is "We've got a job in New York City!". This line tells the viewer that the characters will be going on some kind of adventure, and will draw them in to the film so they can find out what will go wrong with their trip.

A slow-motion shot of their van rolling over is now scene - with the characters being injured in various ways. This is an indicator for any new viewers that the film will be a comedy.

An establishing shot of New York City is next shown, this reinforces that the characters will be going on an adventure, and will also aid in drawing in viewers. Throughout the whole trailer, most of the shots shown feature a moment with some kind of comedic value. This heavily reinforces the genre of the film being comedy, and if that is the kind of film that that viewer enjoys, will make them want to watch it due to the saturation of jokes featured.

No actor names are featured in any titles, this may be due to the success of the first film leading to the actors and characters becoming well known - making it almost pointless to waste space including the names.

At the very end of the trailer a website address for the film is shown - with the text 'get the clock' above it. This clock would enable people to countdown to the release of the film, and helps to make sure that people do not forget about the film by the time it is finally released in the cinema.