Poster Analysis - Goldeneye

The first thing the viewer sees when looking at this poster is Bond pointing a gun straight at them. This instantly tells the audience that the film will obviously be an action film, it also tells the viewer that Bond will be the centre of all of the attention and action within the film. There are two women featured in the background behind Bond. Their distance from the viewer compared to Bond would indicate that Bond is superior to them and would conform the the stereotype of men having more power than women. This view would fit the views of the time when the film was released in 1995 of women relying on men for protection

Just above the title of the film is Bond surrounded by flames and helicopters. This suggest to the audience that there is a lot of action involved, and would suggest that Bond has to go on a mission of some form. This image would also suggest that the Bond character is very brave and fits into the stereotype of the masculine man.

The colour gold is used for most of the main text on the poster. The colour gold has connotations of luxuriousness and high quality, this would suggest that the film is of high quality compared to many other films in the action genre.

The tagline below to title (No limits. No fears. No substitutes) uses repetition and the rule of three to help the film stand out and reinforce the action genre.